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Haley Wright





Hello there!
I’m Haley Wright.


I’m a ballerina-turned-multidisciplinary-designer who doesn’t fit in any one box. I’m passionate about fusing my several skills—including branding, motion, print, and digital design—to devise creative solutions to complex problems.




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Meaningful Beauty: The Vibrant Vocabulary of Honeysuckles


A National Science Foundation funded interactive art-science exhibit, displayed at The College of New Jersey Art Gallery in February 2022 and Harvard University’s Arnold Arboretum in May 2022








I worked on this project from conception to completion, as part of an interdisciplinary team of Interactive Multimedia and Biology students and professors from TCNJ, St. John’s University, Yale University, and more. My roles included research, exhibit conceptualization and planning, project management, graphic design, digital fabrication, and social media content creation & management. The goal of the exhibition from the design perspective was to utilize different forms of media—including augmented reality, animated projections, laser-cut acrylics, printed data visualizations, and interactive screen-based displays—to connect visitors to plants in an educational yet playful way.

Our overall goal: Raise plant awareness and appreciation by highlighting the innovative ways in which honeysuckles have evolved to better communicate with their environment.




The Results






My contributions



Personas, created to consider possible visitor perspectives throughout the design process Style guide, created in Adobe Illustrator Iterative designs of concepts and exhibit wall layout, created in Miro and Adobe InDesign Build Your Own Honeysuckle wall panels, designed in Adobe Illustrator Graphics for Build Your Own Honeysuckle augmented reality web application, designed in Adobe Illustrator Floral cutouts for Build Your Own Honeysuckle mixed reality garden, designed in Adobe Illustrator and fabricated with the laser cutter Herbarium specimens, illustrated in Adobe Illustrator then transformed into 3-dimensional layered acrylic works utilizing the laser cutter Close-up view of herbarium specimen graphics, designed in Adobe Illustrator Interactive tree diagram, designed in Adobe Illustrator and implemented in Unity Close-up view of interactive tree diagram graphics, designed in Adobe Illustrator Species distribution maps, designed in Adobe Illustrator Close-up view of global species distribution map, designed in Adobe Illustrator Floral diagrams, designed in Adobe Illustrator Promotional posters, designed in Adobe Photoshop; character artwork by Jamil Marshall; logo and background art by Stephannie Sippaque Promotional posters, designed in Adobe Photoshop; character artwork by Jamil Marshall; logo and background art by Stephannie Sippaque

Research

  • Gaining an understanding of plant genetics, evolution, and anatomy
  • Researching likely visitors and creating personas
  • Exploring technology and design tools necessary to create an engaging exhibit experience
  • Investigating historical and cultural perspectives toward honeysuckle

Exhibit Conceptualization and Planning

  • Devising artistic and interactive project concepts that educate about plant communication
  • Writing a detailed outline of the complete exhibit project
  • Creating wireframe mockups of each exhibit wall
  • Articulating exhibit narrative and writing content for the walls
  • Balancing scientific accuracy, fun tone-of voice, and range of possible visitor perspectives

Project Management

  • Coordinating communication between different student teams, including groups for Augmented Reality Development, Illustration, Animation, Graphic Design, and Content Writing/Promotion
  • Meeting with Professor Chris Ault (Interactive Multimedia) and Dr. Wendy Clement (Biology) to discuss project progress & work out concerns
  • Providing feedback and resources for peers
  • Using tools including Miro, Trello, and Discord to share ideas, stay in contact, and manage assignments/deadlines utilizing Scrum strategies

Graphic Design

  • Defining visual identity of the exhibit, including color scheme and typography
  • Creating a variety of graphics using Adobe Illustrator
    • “Build Your Own Honeysuckle” wall panels
    • Graphics and user interface for “Build Your Own Honeysuckle” Augmented Reality experience
    • Honeysuckle species for an Interactive Tree Diagram
    • Floral diagrams that serve as Augmented Reality markers
    • Maps visualizing the distribution of honeysuckles globally and in smaller regions including the US, Japan, and the Himalayas
    • Promotional art posters, in collaboration with artists Jamil Marshall and Stephannie Sippaque

Digital Fabrication

  • Designing honeysuckle “herbarium specimens” in Adobe Illustrator; laser cutting and engraving designs in acrylic
  • Designing plant silhouettes for a mixed reality garden; laser cutting designs in EVO foam

Social Media Content Creation & Management

  • Photographing and editing images of the exhibit
  • Designing flyers to advertise upcoming workshops, utilizing Adobe Illustrator
  • Copywriting captions for posts
  • Creating a schedule for posts
  • Managing stories and DMs


Publications


Plants as a Creative Case for Collaboration: Designing the Interactive Art-Science Exhibition Meaningful Beauty ︎︎︎
Meaningful Beauty: A collaborative, cross-disciplinary art exhibition that explores plant diversity and provides science communication opportunities for undergraduates ︎︎︎

Meaningful Beauty: Designing an art-science exhibition through a cross-disciplinary, student-faculty collaboration ︎︎︎
A study of floral evolution in Lonicera (Caprifoliaceae) while looking through an interactive lens ︎︎︎

Explore more


TCNJ Magazine- It’s alive! TCNJ’s science, art, and media students bring you an interactive experience about honeysuckles ︎︎︎
The Signal- ‘Meaningful Beauty: The Vibrant Vocabulary of Honeysuckles’ exhibit blooms on campus ︎︎︎
Arnold Arboretum- Meaningful Beauty: The Vibrant Vocabulary of Honeysuckles ︎︎︎
TCNJ Art Gallery- Meaningful Beauty: The Vibrant Vocabulary of Honeysuckles ︎︎︎
TCNJ School of Arts and Communication- TCNJ Art Gallery Presents Meaningful Beauty: The Vibrant Vocabulary of Honeysuckles ︎︎︎

 An Exercise in Creative Collaboration: Designing the Interactive Art-Science Exhibition Meaningful Beauty (my presentation at TCNJ’s Celebration of Student Achievement) ︎︎︎

︎  @meaningfulbeatytcnj ︎︎︎  

︎ @meaningfulbeautytcnj ︎︎︎